Payment links are a convenient and secure way to receive payments from customers. They eliminate the need for traditional payment methods, such as cash or checks, and provide a faster and more efficient way to receive funds. Payment links also offer the ability to track payments and generate reports, making it easier to manage finances. Additionally, payment links can be customized to include specific information about the transaction, such as invoice numbers or item descriptions. This feature helps to avoid confusion and ensures that payments are properly allocated. Overall, payment links are a valuable tool for businesses and individuals who want to simplify the payment process and improve financial management.